help you tell that story."
Kelly was founded in 2010 by Calista after an unexpected move brought her from Buenos Aires, Argentina, to her new home in Jordan Road, Hong Kong. With a background in fashion, and a passion for making jewelry, Calista arrived in HK with a head full of ideas, her jewelry tools, and a dream to share her passion for fashion and design with the world.
Kelly came to life as a creative outlet for Calista, who has been a lifelong accessories lover, and a long-time jewelry maker. When creating her first designs, she didn’t realize that she was outlining the creative direction that would one day be the backbone of her brand. “I wanted to create jewelry that had a modern feel but was also timeless. I was my first customer, so it had to be affordable, and the kind of jewelry I could live in every day. Quality and materials are things I've focussed on from the beginning.” This type of jewelry is now called “demi-fine,” but back when we started, it was just a concept for a kind of jewelry that was high quality but still affordable.
All of our jewelry is designed and handmade in HK. We put special care into the sourcing of every component that becomes a part of our pieces. We handpick every gem, pearl, and chain to make sure the quality of our jewelry meets the highest standards. Sustainably and ethically manufacturing our jewelry is an essential part of how we operate our company.
We believe jewelry should stay on your body and out of the trash, so we have always been committed to using materials that won't lose their color or turn your skin green. 14k Gold Filled and Sterling Silver are the materials of choice on every piece of Kelly jewelry. This means you can wear your favorite pieces every day, worry-free, for years to come!
Our jewelry studio is filled with some amazing artisan ladies who have years of hands on experience creating jewelry, and love what they do! Our main specialty is seamless wire wrapping, and our second specialty is finding any excuse to have a pizza and ice cream party! We are truly lucky to work with these awesome women each day.
We believe that fashion doesn't need to come at an unfair cost to the customer, the people making the products, or the earth. We love being part of a community of people who love to wear beautiful things that also give people beautiful lives.
From all of us here - thank you so much for wearing Kelly Jewelry!